Change is inevitable in the podcast industry. Whether it’s changes in platform algorithm, celebrities taking over the space with their own shows, or shifts in content popularity, such a dynamic form of entertainment is bound to experience some adjustments here and there. With countless podcasts vying for listeners’ attention, it becomes essential for hosts to create evergreen content that stands the test of time and lasts throughout numerous industry changes. In this article, we will explore how to keep your podcast content relevant and timeless so your efforts always stay evergreen.
The first step for creating evergreen podcast content is to select topics that have lasting relevance. While it may seem appealing to cover popular topics that are currently trending in the news or on social media, it’s best to stay away from this content unless your podcast is dedicated to coverage of trending topics. Instead, consider your target audience’s passions and expound on the topics that engage their interest and will continue to do so even years after the episode’s release.
No matter what content you decide to cover in each episode, it’s worth taking the time to tie each concept back to your core mission. This is where scripting your episodes can come in handy because it allows you to explore each concept thoroughly and apply them to the core concept. For example, a true crime podcast might take an audio detour by explaining certain laws, then explaining how the laws in effect at the time impacted the outcome of a certain court case. When this is done well, it beefs up your content and makes your podcast look well rounded overall. Balance between providing a solid foundation of information and leaving room for personal interpretation and exploration, ensures your content remains evergreen.
Considering that most people tune in to podcasts to learn something new, it’s extremely important to create valuable content that not only teaches your listeners something new, but establishes your show as a valuable resource for inspiration.
We don’t mean formatting your content like one of those cheesy inspirational posters your eighth grade math teacher taped to the classroom walls with some picture of a sunset with the word “perseverance” layered on top. By inspiration, we mean making your content engaging and entertaining for your listeners. Since they’re likely already tuning in for the purpose of learning something new, make it worth their time. Encourage them to dig more into the concepts covered on their own time. Help them to expand their perspectives and to explore alternate opinions. Doing so makes your podcast an enduring source of authenticity.
While occasional references to current events or pop culture can add color and context to your episodes, relying heavily on such references can quickly date your content. Instead, strive for a timeless appeal by avoiding specific mentions of dates, recent news stories, or cultural phenomena that may lose their relevance.
When current topics are covered, it’s less appealing to future listeners. They’re less likely to click on an old episode that is no longer relevant to topics being covered today, especially if the older topics pertain to social media drama or politics.
One of the best things you can do for your podcast is to format it in a timeless way, making your content forever digestible. Cut lengthy recordings into smaller segments and splice them with key pieces of interviews. Also, encourage any guest speakers who come on your podcast to keep their topics evergreen. Consider doing stand alone episodes without guest interviews as well to break up your content and to keep it auditorily engaging.
This is a great tip for those looking to revamp their older content to attract new listeners. Try revisiting previous episodes and updating the descriptions with new, relevant information. Many of our clients choose to release follow up content to some of their best performing episodes, further expanding on these topics. This approach is a great way to target new listeners and to get them to tune in to past content, further making your core content evergreen.
Storytelling is a beautiful part of human existence. It’s what keeps traditions alive and cultures thriving in a fast-paced world. It teaches us about the past and helps us learn how to survive today and in the future. This medium has captivated the ears of listeners for centuries, so why not harness this powerful tool to resonate with your audience and connect with them on a deeper level? By intertwining your educational content with compelling storytelling, you create a lasting impact that transcends trends and remains ingrained in listeners' memories.
Creating evergreen podcast content requires a thoughtful approach that balances timelessness with relevance. By selecting enduring topics, emphasizing core concepts, prioritizing educational value, and avoiding timely references, you can ensure your podcast stands the test of time.
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