In today's digital age, podcasts have revolutionized the way we consume audio content, enabling us to connect with diverse topics and engaging narratives. However, with the vast number of podcasts available, it can be challenging to stand out from the crowd and attract a dedicated audience. That's where social media cross-collaboration comes into play.
Advertising through social media has swiftly become the marketing of the future and with apps like Instagram having 1.628 billion users, according to DataReportal, it’s easy to see why. Let’s dive in below to understand how you can leverage social media to promote your podcast and form lasting connections with your audience and other podcasters!
Social media is an excellent tool for spreading brand awareness and finding your target audience. This is especially true depending on the platform you use. Platforms like Facebook, Twitter, Instagram, and LinkedIn all cater to different demographics, meaning each offers unique engagement opportunities. This is why understanding your audience is so important in the world of podcasting because if you don’t know your podcast’s niche, it’s difficult to attract the right listeners to your content. For example, LinkedIn is used mostly for business-related content. If your podcast is about how to run a business, or specific aspects of business like sales or marketing, this would be the right platform to market your content. With the right pairing, you can expand your podcast’s reach to new audiences and in some cases, customers.
Arguably the number one benefit of using social media as a marketing tool is it allows you to form collaborative relationships with others in your expertise. If you’re looking to have a guest on your podcast to speak on a particular topic or experience, social media is a great starting point! It allows you to find other podcasters, influencers, thought leaders, and content creators in your niche.
Collaboration is key to establishing your podcast as an authority. When you have a guest on your podcast, it adds credibility to your content by displaying its value. Guests only go on podcasts they want to be a part of, especially if the collaboration is beneficial to both parties. For instance, someone with a high social media following could be a guest on a podcast. Then once they reshare that content with their large following, the podcast is bound to get more downloads and acquire new listeners. In turn, the guest will gain more followers from being on the podcast. These are golden opportunities to expand your network and make your brand stand out in its space online.
Guest interviews are an essential part of adding credibility to your podcast efforts. To ensure a quality conversation happens every time, follow our guide here for mastering the art of the podcast interview.
An additional, and often overlooked, benefit of social media cross-collaboration is ease of making shareable content. If you plan on filming a guest interview, craft a visually appealing set up that matches the tone of your podcast. Create graphics or titles that are eye-catching and urge the viewer to listen to the entire episode.
Social media shareables are gold in this part of the podcast industry. Content like quote graphics, teaser trailers, or even behind-the-scenes footage can be extremely helpful for expanding your reach and gaining popularity with new audiences. Encourage your listeners and social media collaborators to share the micro content you produce so your chances of being discovered by others online is greatly increased.
Yeah, we get it. You might be rolling your eyes reading that title but before you dismiss it because of ‘influencers’, understand how incredibly useful and beneficial their online presence can be for your podcast.
Brands collaborate with influencers all the time because it’s a cost-effective way to get high-profile endorsements and greater visibility with their already loyal audience. Since businesses have harnessed the power in influencer marketing, why not do it for your podcast?
The best way to approach this kind of collaboration is to offer a mutually beneficial relationship in which the influencer comes on your show, has a conversation, and shares the content with their followers. Not only will your following likely increase, the influencer’s audience will increase as well. If the interview goes well and your guest has a good experience, make sure to invite them back on your show in the future! It’s worthwhile to keep that relationship going.
Lastly, it’s important to remember that social media cross-collaboration is not a one-time effort but an ongoing process. Stay consistent by adapting to the evolving social media landscape. Experiment with your collaborations and keep track of what kind of content your audience responds to the most. By leveraging the power of social media and embracing cross-collaboration, you will establish your podcast as a giant in the digital space and create a loyal following that engages with and shares your valuable audio content. So, are you ready to amplify your voice? We can help!
Book a time with one of our podcast experts and launch your brand into orbit. Or don't... we can't really tell you what to do.