As a new podcaster, you've likely invested a significant amount of time and energy into creating compelling content that you believe will resonate with your target audience. But how can you ensure that your podcast reaches the right listeners and continues to grow? The answer lies in the power of Search Engine Optimization (SEO) for podcasts.
You might have heard of SEO as a major part of building a business online, but have you ever heard of it as an essential tool for building your podcast audience? That’s right - search engine optimization is the perfect way to increase organic traffic to your content (and business), attract your target audience, and establish your podcast as an authority in your field online.
Every search engine is different and each has their own algorithm for how they discover and display information. For example, when a user searches for something on Google, the search engine will comb the web for all of the relevant information using tools like keywords and phrases or relevant links, and will then display the results to the user. That being said, how does this work for podcasts?
If you’re looking to increase organic traffic to your podcast, one of the best ways to do this is to use keywords to your advantage. Keywords are words that relate to specific content. Here at LPM, we use keywords to highlight specific areas of content we think will rank highly on Google and boost your brand’s visibility online. This can be done through market testing, which is something we specialize in and complete during the podcast’s earlier stages. After market testing, identify keywords and topics in your niche that will boost discoverability, and lastly, implement those keywords in your episode descriptions and titles.
Attracting your target audience is something all podcasters aspire to do, but only some do it successfully. With the power of SEO, this can be accomplished! As mentioned above, keywords and relevant links are used in podcasting to boost your brand’s visibility online. Since search engines like Google prowl the internet for specific keywords and phrases the user types into the search bar, you can better understand how to use your content in a way that attracts your target audience, since they’re more likely to be looking for something related to your content.
Why is attracting your target audience so important? Besides getting more downloads and building your listenership, your target audience will become part of your brand. When your listeners connect with your content and become loyal over time, this can translate into sales opportunities! This is why so many businesses have opted for a company podcast being a major part of their branding strategy. It’s cost effective, marketable to the masses, and the perfect way to get their target demographic to their site.
No matter the size of your business or brand, podcasting is the smart modern marketing tactic that thousands of businesses are turning to. A company (or personal) podcast is the perfect way to build authority in your field of knowledge online. A well-optimized podcast can help establish in your niche, making it more attractive to potential listeners and sponsors. When your podcast ranks higher in search results, it signals to users that your content is credible and valuable.
As a podcast agency with extensive experience in podcast SEO, we understand the importance of optimizing your podcast for search engines and podcast platforms. Our team of experts specializes in helping podcasters improve their search rankings, drive organic traffic, and increase audience engagement.
Our dedicated team of podcast experts really take the time to get to know you, your vision, and your brand as a whole. We conduct comprehensive keyword research and identify the perfect combination of words and phrases that we can use behind the scenes to boost your show’s visibility online. By incorporating this research into your titles, show notes, and podcast distribution, we make your show wildly visible to the masses.
On top of that, our team orbits your podcast every month, ensuring you stay up to date, produce the best content, and speak with expert guests.
SEO for podcasts is a critical component of your podcast's growth and success. By optimizing your podcast for search engines and establishing your podcast as an authority in your niche. At our podcast agency, we're committed to helping new podcasters harness the power of podcast SEO to achieve their goals and drive organic growth.
Book a time with one of our podcast experts and launch your brand into orbit. Or don't... we can't really tell you what to do.