When it comes to podcasting, there’s no shortage of questions we’ll inevitably have as creators. Even the most seasoned pros encounter challenges along the way and need a little help moving past them. From technical difficulties to content-related concerns and even guest interview strategy, here is a list of the most commonly asked questions in podcasting that we’ve heard from hosts of all skill levels. Below you’ll find links to our other helpful articles answering these questions in depth.
Starting a podcast begins with a good idea. You have to know exactly what you want to talk about. Imagine you’re starting a true crime podcast. That market is heavily saturated so if you want to stand out from the competition, you need to have a clear plan of action moving forward. Rather than focusing only on crimes committed, try mixing it up by focusing on specific aspects of true crime like interrogations and tactics used to get confessions from killers. Decide on your core mission and stick to it. Then it’s time to start recording!
Here is our complete guide to the equipment you need to start a podcast. From microphones to soundproofing techniques, we’ve got you covered.
YES! You should absolutely be promoting your podcast content on social media and building your brand as much as possible. This will improve your SEO greatly and help you land on the front page of Google whenever people search for your podcast.
Here are some helpful guides for posting on different platforms:
Having guests on your podcast is a must, especially if you want to increase your audience and spread awareness for your show. Finding guests can be tricky, but it is possible with these helpful tips. When starting a podcast, consider having people in your inner circle who can speak on your chosen topics come on the show for an interview. If you don’t know anyone or have run out of options, we suggest using social media to invite like-minded people or experts (especially if they have a large following) on your podcast. Remember, cross-collaboration works best when your guests agree to share your content with their followers.
Once you’ve established a large following, it’s easier to monetize your content through advertising and sponsorships. Here’s how you can do just that!
The frequency of episode release is truly up to you and depends on your own schedule. We advise all of our clients, based on market trends and what actually works in the industry, that publishing episodes once a week is the perfect frequency. On top of that, posting once a week is manageable because it allows ample time for planning, recording, editing, and posting content.
It can be unnerving going into a podcast interview with a guest if you’ve never done it before. This is especially true when you’re trying to make a good impression. Here are two helpful guides to get you on the right track:
Cover art is the perfect place to show your audience, and potential listeners, exactly what you are about. Since cover art is one of the first things listeners will see when they find your podcast, it’s important that it aligns with your brand image and clearly communicates the tone of the podcast so your listeners know what to expect.
If you’re more artistically inclined, you can absolutely create your own image through various drawing and photo editing apps. Otherwise, you can reach out to firms who focus on this kind of work. If you have an artist friend who’s willing to help you out, it doesn’t hurt to pay them for an original piece or to simply have their input.
We’ve compiled a list of common mistakes that podcast creators make. We made this list with the intent to help creators like you avoid these mistakes before they ever have a chance to happen!
Here at LPM, we do everything from audio editing to content planning and evaluation, in depth-market research, studio recording, guest bookings, and so much more to help your podcast rise to the top of Apple’s charts! If any of this sounds appealing to you or would help to ease your podcast creation process, feel free to reach out and connect with one of our team members!
Book a time with one of our podcast experts and launch your brand into orbit. Or don't... we can't really tell you what to do.